Reasons for Collaboration Between IT and Marketing
by The IT and marketing departments have been in a strained relationship for years, with the latter relying heavily on technology to understand customers. It’s time …
Category: Marketing
An Overview of Types and Strategies in Business Marketing
What is marketing? Marketing is a company’s strategy to promote its products or services, including advertising, to consumers, other businesses, and organizations. Professionals in marketing …
How Do You Make a Marketing Calendar and What Is It?
A marketing calendar is a crucial tool for businesses, providing lead time for large-scale projects, facilitating campaigns, scheduling promotions and sales, and enabling partnerships with …
Five Natural Marketing Concepts for Business Owners
1. Create a blog Starting a blog involves creating educational content that solves a problem for your audience and is easy to find through search …
Marketing Management: What Is It?
Effective marketing promotes your product or service to potential and current customers, leading to brand awareness, leads, referrals, and sales. Hiring a dedicated marketing manager …
How might market research help in global expansion?
You must have a thorough awareness of the opportunities, difficulties, and hazards associated with expanding your business into a foreign nation or entering a new …
Do companies take note of the things that customers don’t say?
by While surveys and reviews are great ways to get a feel for consumer mood, they aren’t the be-all and end-all. The majority of unhappy consumers …
What are some successful uses of market mapping in digital marketing?
For digital marketers looking to comprehend their competitive environment, spot gaps and possibilities, and develop winning strategies, market mapping is a potent tool. This post …
What distinguishing features can you find in the advertising space?
To properly sell advertising space, you must understand what sets your service apart from the competitors. What distinguishing features can you find in the advertising …
How can your company design efficient email workflows?
Email workflows are collections of automatic emails that are sent out in response to certain subscriber conditions or activities. They can support you in retaining …